Branding Tips All Entrepreneurs Should Embrace and Use
If you’re wondering how powerful branding is then this will help. Having a strong personal brand can set you apart from your competitors, which means that your brand might determine if you fly high or flunk low. This is because your brand acts as your business representative which shows the customers what they are dealing with and if you are good to deal with firsthand.
Thus, whether you are an aspiring entrepreneur or hustling to level up your business, the following tips will help you gain a lasting momentum in the business world:
1. Focusing on the details
There’s no such thing as a small detail to overlook— your consumers are much more observant than some business owners give them credit for. This is why every little detail should be thought about, like the fonts used in your business sign or logo that needs to match the personality of your brand.
Focusing on details is a vital aspect in establishing your brand because some of your clients may not voice it out as to why your brand identity works or doesn’t, but they can and will notice if it’s right or somewhat off. This simple mistake can undermine your brand and company’s image thus making it look like you are unprofessional or unworthy to work with.
Of course, what will your business be without your consumers, right? Which is why your audience determines your status if you are in control in your niche —not you. Thus, know your customers that consume your products and understand their needs or issues. This way, you’ll be able to create solutions through your products or services.
Since the 21st century is the digital age, social media is now one of the most efficient ways to market your brands because of its vast reach. Facebook alone has recently surpassed 500 million members. By simply making Facebook one of your social media outlets for your brand, you’ll be able to reach out to at least a number of potential customers.
4. Personal branding
Notice that most of the commercials right now target the feelings of the consumers by having heartfelt advertisements that can sometimes make you shed tears. Now that’s not exaggerating, countless advertisements use words like empowering, moving, inspirational, or uplifting incorporated with their brand to reach out and gain an impact towards the audience.
According to Ms. Jennifer Kem, a branding and marketing expert who helped entrepreneurs like Lisa Nichols and Steve Harvey, “the key to building personal branding is keeping the feelings associated with your product or brand in mind.”
“A BRAND IS THE SET OF EXPECTATIONS, MEMORIES, STORIES AND RELATIONSHIPS THAT, TAKEN TOGETHER, ACCOUNT FOR A CONSUMER’S DECISION TO CHOOSE ONE PRODUCT OR SERVICE OVER ANOTHER.” – SETH GODIN
Here’s how you can do that:
1. Creating experiences
You need to create an experience for your customers for them to know what your brand is all about.
For example, you are running a startup café and want to attract an artsy crowd, then why not have some art contests or some pop-up performances? By doing this, you make your consumers a part of a community or will make them feel like they’re co-creating the establishment of the brand.
2. Creating a sense of belonging
As what was previously stated, making your consumers feel like they are a part of a community will speak volumes towards your brand and products. It is a huge mistake if all you do is just create swag with your logo on it. It’s important to embrace connections and ties with them.
“THE KEY IS TO SET REALISTIC CUSTOMER EXPECTATIONS, AND THEN NOT TO JUST MEET THEM, BUT TO EXCEED THEM — PREFERABLY IN UNEXPECTED AND HELPFUL WAYS.” – RICHARD BRANSON
3. Communication and relationship
Know your consumers more, this is the type of intangible service which plays an important role in making your customers come back for more other than the product or services that you offer. In this way, you are securing ties and establishing the foundation of your branding.
So, how do you do this? Simple. Just act and communicate like a friend by knowing things about your customers, such as email addresses, or connecting through the use of social media to establish your relationship even more.
The key to building a strong and effective brand identity is developing a game plan with clear goals and vision in mind. Do this as early as possible so that you will be in top shape to compete with other competitors in the vast sea of businesses in the market.
Establish clear goals, and you will be positioned in a consistent brand image throughout your marketing platforms.